Our Story

We spoke and surveyed thousands of women who commute by cabs and understood their common issues. When we told them about B&B cabs, the majority of them expressed, they would be happier if there were such services coming to Delhi NCR.

They will not have to think twice even if they fell asleep, or worry about their clothing or an unintentional physical touch, feeling sexually or mentally harassed and many other problems they face during public transport. Additionally, several stated they never took a cab because either their partners were sceptical of the driver, or the women were too dependent on the men in their lives for many daily chores or going out for any social gatherings.

In contrast, on speaking to many women who had been employed at conventional roles of caretakers, household maids, and other places such as waitresses, nurses, security guards etc. were highly aspirant to be opting driving as a profession since it was a lucrative earning opportunity, gave them a sense of independence, made them more resilient to face tough situations, felt more belonged being associated with a company and a woman faced brand. ​

With all the above encompassed and well thought out, the brand - Bold and Beautiful (B&B) was launched in 2023, with the vision to “Provide a platform for the women to travel comfortably, safely and hassle free on the road, at any given point of time.” and mission to “Create ample opportunities for women, and the belief that women behind the wheel can drive.”